Last updated: 9 September 2026

This Cookie Policy explains how Machinery World Limited (“we”, “us” or “our”) uses cookies and similar technologies on machineryworld.com (the “Website”).

Cookies help us make the Website work correctly, understand how visitors use the Website and improve its performance and user experience.

What are cookies?

Cookies are small text files that are stored on your computer, tablet, smartphone or other device when you visit a website. They allow websites to recognise your device and store information about your preferences or actions.

Cookies may be:

Session cookies – which are deleted when you close your browser.
Persistent cookies – which remain on your device until they expire or you delete them.
First-party cookies – set by the Website you are visiting.
Third-party cookies – set by another organisation whose services are used by the Website.

How we use cookies

We use both essential and non-essential cookies.

Essential cookies are required for the Website to operate properly or to provide functionality that you have requested. These may be placed without your consent where permitted by law.

Non-essential cookies, including analytics and performance cookies, are used only in accordance with your cookie preferences and where the appropriate consent has been obtained.

Analytics and performance cookies

We use analytics technologies to understand how visitors interact with our Website. This information helps us identify which pages are most useful, understand how visitors navigate the Website, identify technical or usability issues and improve the overall Website experience.

Google Analytics

We use Google Analytics to collect information about how visitors use our Website. This may include information about the pages you visit, how long you spend on the Website, how you arrived at the Website and how you interact with its content.

Google Analytics uses cookies such as _ga and related analytics cookies to distinguish visitors and sessions and to produce aggregated Website usage statistics.

For more information about how Google uses information collected through Google Analytics, please visit Google’s Privacy Policy.

Microsoft Clarity

We use Microsoft Clarity, a website analytics and behavioural analysis service provided by Microsoft Corporation, to help us understand how visitors use and interact with our Website.

Microsoft Clarity can provide us with information such as how visitors navigate between pages, where they click or scroll, and how they interact with Website content. It may also provide session recordings and aggregated behavioural information. We use this information to identify usability issues, improve Website performance and enhance the experience we provide to visitors.

Where you have provided the required consent, Microsoft Clarity may use first-party and third-party cookies and similar technologies to associate Website interactions with a visitor or session.

Cookies associated with Microsoft Clarity may include:

Cookie	Provider	Purpose	Type
_clck	Microsoft Clarity	Persists the Clarity user ID and preferences unique to this Website so that activity can be associated with the same user.	First-party
_clsk	Microsoft Clarity	Connects multiple page views by a visitor into a single Clarity session.	First-party
CLID	Microsoft Clarity	Identifies the first time Clarity saw a visitor on a site using Clarity.	Third-party
ANONCHK	Microsoft	Used by Microsoft in connection with the management of its MUID identifier.	Third-party
MR	Microsoft	Indicates whether Microsoft’s MUID identifier should be refreshed.	Third-party
MUID	Microsoft	Identifies unique web browsers visiting Microsoft sites and may be used for analytics, advertising and operational purposes.	Third-party
SM	Microsoft	Used to synchronise the MUID identifier across Microsoft domains.	Third-party

For more information about Microsoft Clarity and its use of cookies, please visit Microsoft Clarity’s cookie information and Microsoft’s Privacy Statement.

Essential cookies

The Website may use essential cookies to provide core functionality such as maintaining sessions, remembering settings, processing forms, providing security features and enabling other functionality requested by you.

Because these cookies are necessary for the operation of the Website, they cannot normally be disabled through our cookie preference controls. You can block them through your browser, although parts of the Website may then not function correctly.

Your cookie choices

When you first visit our Website, you may be presented with a cookie banner or cookie preference tool. Where required, non-essential cookies will only be used after you have provided the appropriate consent.

You can accept or reject non-essential cookies and, where available, choose which categories of cookies you wish to allow.

You can change or withdraw your consent at any time using the cookie settings or preferences facility available on the Website. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Managing cookies through your browser

Most web browsers allow you to control cookies through their settings. You can usually configure your browser to block cookies, delete existing cookies or alert you when cookies are being placed.

Please be aware that blocking essential cookies may affect the operation of the Website.

Further general information about managing cookies is available at www.allaboutcookies.org.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to the cookies and technologies used on our Website, changes to our services or changes in applicable legal or regulatory requirements.

We recommend checking this page periodically for updates. The date at the top of this page indicates when the policy was last updated.

Contact us

If you have any questions about our use of cookies or this Cookie Policy, please contact Machinery World Limited using the contact details provided on our Website.

Cookie Policy