Machinery World goes social with new campaign  16 May 2012

Machinery World understands the time constraints placed upon every dairy producer so, to make the lives of its clients that little bit easier, has now undertaken a new social media campaign to keep them abreast every new machine it has for sale, in real-time.

The vast majority of equipment Machinery World has for sale is sold within a very short timeframe hence time is often of the essence if the perfect machine is going to be captured. As a result, Machinery World’s new Facebook and Twitter profiles will be updated with every new machine that enters the warehouse to ensure that the online community never misses out on an opportunity to purchase a piece of equipment.

In addition, the latest company news will also be published on each profile alongside any suitable industry news, making the platforms one-stop-shops for all things dairy and dairy machinery. They will furthermore act as a extension to Machinery World’s CRM (customer relationship management) systems, giving clients another easy and instantaneous means of engaging with the company directly.

Paul Crowter, managing director of Machinery World, commented: “Social media has been around for a while now but one thing that we’ve always noticed, especially on Facebook, is that too many brands don’t seem to know why they are on there. Apart from the fact that their competitors are, they have a distinct lack of objectives.

“We on the other hand will use the platforms to provide an extra service. We want each and every one of our clients, past and present, to have an easy way of keeping up-to-date with the equipment we have coming in to stock so, should a suitable machine be added, it can be bought before it’s too late. The news aspect brings suitable stories from around the web to a single location to save users having to trawl the web themselves and, not moving too far from social media’s original concept; it allows our client base to liaise with us quickly and simply.”

To become a part of Machinery World’s online community and receive all of the updates, simply go to the new Facebook and Twitter pages and click ‘like’ or ‘follow’.