When a machine breaks down finding a replacement quickly is often the manufacturer’s priority, at times regardless of price and complete suitability, to avoid interruption to production. However, in this situation hiring machinery is often the best resolve as it allows manufacturers to maintain and concentrate on production without having to make hasty and financially substantial purchasing decisions.

In 2011, English Lakes Ice Cream, one of the country’s finest producers of luxury ice cream and sorbets, faced just this quandary when its filling machine broke and threatened to disrupt its production volumes during a vital period – hire as a short-term resolution or hurriedly purchase a machine outright?

During this extremely busy time, English Lakes didn’t have the time it required to perform research into replacement machines to the point where it would be happy to part with large sums of money so, therefore, opted to hire. 

English Lakes subsequently contacted Machinery World being aware of not only the quality of the machinery at hand but also its cost-effecting hiring options. Ordering the RR3800 rotary filing machine, Machinery World’s team of experienced engineers were able to deliver and install the machine quickly, allowing English Lakes to continue production volumes within a matter of days. 

Mark Gudgeon, managing director of ROKK, commented: “When a machine breaks down, panic naturally takes over which can result in manufacturers buying the first available replacement they come across – even if it’s not completely suitable. Despite ultimately purchasing the filler, English Lakes initially removed this stress and concentrated on production through hiring. Although not really a suitable long-term solution, in the short-term, it can often be the most financially sensible option.”

Following the incident, English Lakes Ice Cream has continued production of its 40 flavours of ice cream and sorbet, including a specially formulated range suitable for diabetics and those with dietary requirements, and is continuing to supply local shops, supermarkets, pubs and hotels throughout the Cumbria and Lake District area.