Machinery World Targets 'Complete' Customer Service with Two Internal Promotions  29 Apr 2013

Machinery World, experts in sourcing and selling new and used dairy processing and ice cream machinery, has increased its capacity to provide a truly complete service from inception to after sale care by bolstering its client facing sales team with the internal promotions of two long-standing employees, Mike Swift and Jonny Crowter.

After over four years with the company, senior engineer Mike Swift takes on the role of technical sales engineer where he’ll be responsible for expanding the market awareness of Machinery World’s products, services and expertise through the management of projects and relationships with customers, and bringing critical customer requirements back into the development, production, and marketing processes. He’ll also regularly be meeting with customers in person, over the phone, email, or on site to assist in technical aspects of business development.

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Machinery World Welcomes Two New Employees Into Its Ranks  12 Mar 2013

Machinery World is delighted to announce that it has strengthened its numbers in its warehouse and transport and, engineering departments with the appointments of Christian Sharman and Darren Bentley; both bringing with them a host of experience and the enthusiasm required to continue Machinery World’s forward-thinking expansion.

With a background in general and building maintenance, as well as running his own business, Christian joins the Machinery World team as the new warehouse and transport operative. Christian’s primary responsibilities include overseeing and ensuring the smooth running of the warehouse, the loading, unloading and categorised storage of machines as well as logistical management and general maintenance duties.

Christian commented on his appointment: “I’m delighted to be part of a company that’s such a clear leader in its chosen industry and I’m hoping to be able to play my part to ensure it stays that way. I’ve been here for a few weeks now and haven’t looked back. I’ve been made to feel very welcome and enjoy every aspect of my new position.”

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Engineering a bright future: new recruit needed  28 Jan 2013

2012 represented a busy year for Machinery World’s engineering department and additions including new tools, vehicles and in-house testing equipment meant that the team was able to perform a higher volume of more intricate, detailed services and repairs at a much faster pace. The outcome was a streamlined and efficient department that was in a position to offer its services at a very competitive rate.

However, as the team settles into 2013, and not being one to rest on its laurels, the department is keen to build upon the successes of last year and continue to provide exceptional levels of service to clients both in the UK and abroad. As a result, and in order to achieve its goal, Machinery World’s engineering department is now seeking to hire an experienced engineer to join the team.

Sean Dughan, Engineering Manager of Machinery World, commented: “We’ve got the skills and we’ve got the equipment, now we just need to expand the team so we can build our client list and offer a quicker response to breakdowns and reduce service waiting times even further; all without disturbing our current levels of service. It’s a great opportunity for someone to come in and be given everything they need to reach their full potential, while enjoying what they do.”

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2012 has been like a movie; you couldn’t write it  28 Nov 2012

2012 has been a big, eventful year for the ice cream industry. The good, the bad and the ugly have all made guest appearances along the way but like the film, the good guys, in this case the ice cream manufacturers, have come out on top and are now ready for the 2013 sequel.

One of the biggest challenges faced by manufacturers this year has been the weather. As this is England, we all had great expectations but, the endless summer we all crave and wish for every year was more like the endless winter which, as well as not sounding quite as romantic and certainly not protruding with the same connotations of sunshine, fun and freedom as its likeable counterpart, also had a big impact on ice cream sales during what would normally be the busiest time of the year.

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Machinery World Offers Free Consultations to Those Wanting to Enter the Ice Cream Industry  11 Oct 2012

Machinery World is happy to announce that it will offer, with immediate effect, free consultations and advise to milk farmers, and other interested parties, who are looking to expand operations and enter the world of ice cream manufacturing.

The new service is a result of the continuing ‘milk wars’ between supermarkets, milk agents and dairy farmers which, in some circumstances, has seen farmers almost forced to accept a price per litre that didn’t cover the cost of general production and, certainly didn’t take into account the rising cost of feed, pesticides and other welfare necessities.

The clearly unsustainable, almost artificial business model has given some producers no other choice but to seek alternative, or additional, means of income and the potential profitability of the ice cream manufacturing industry has already been identified as an attractive prospect by many of these.

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Engineering a Global Reputation  20 Sep 2012

Machinery World’s engineering department is quickly building a reputation as one of the most knowledgeable, trust worthy and pro-active around with its engineers being booked months in advance to service or repair machines – some of which weren’t bought from Machinery World and in some cases, even still holding a valid manufacturer’s warranty.

The department has provided an unfaultable service to its clients for many years which, especially during times of economic frailty when extending the lifespan of any machine is of the utmost importance, has been the primary catalyst for the increased trust and subsequent demand for its services.

Unusually, the department is receiving more and more enquiries from ice cream manufacturers who bought machines outside of the umbrella of Machinery World, but still want its engineers to perform services and repairs, rather than rely on those from the place of purchase. Furthermore, many of the machines the team now service are even still under manufacturer’s warranty which is testimony alone to their skills and growing reputation.

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