Secondhand Equipment, training and support; the tools are there for dairy farmers wishing to expand or diversify operations.

We’re all aware of the mounting pressure that volatile commodity prices are placing dairy farmers under here in the UK, as well as abroad. Challenging supermarkets on what they pay for milk is undoubtedly going to be a long and difficult road, but there are more and more options opening for those wanting to limit their exposure and diversify into new markets, namely, the ice cream sector.

To start with, the Ice Cream Alliance (ICA), the trade body for the UK’s ice cream industry, are very approachable and happy to offer advice to those uncertain about expanding operations, or unsure where to even start.  Now, further to this free guidance, the ICA are offering training and support packages to help farmers create successful products and businesses.  Read more  

Machinery World Launch New Website to Improve the Customer Journey and Reflect Company Aspirations

Machinery World Launch New Website to Improve the Customer Journey and Reflect Company Aspirations

Machinery World, experts in sourcing and reselling second hand machinery of the highest quality, has launched a new website to improve the customer experience and reflect the modern, outward thinking of the company.

In an internet lead world, a business’s website is, in the large majority of cases, the first port of call for potential customers interested in its products or services. It is the 24 hour shop window where first, and lasting, impressions are created. As a result it is important that the website, both visually and functionally, portrays the company, its messages and aspirations. Read more  

How Should Ice Cream be Sold? By Weight or by Volume?

How Should Ice Cream be Sold? By Weight or by Volume?

When reporting an ice cream related story, journalists can’t wait to regurgitate some sort of headline involving the ‘ice cream wars’, in reference to one of Scotland’s most notorious criminal cases that involved two rival families using ice cream vans to sell drugs and stolen goods in the Eighties. However, the trite headline may be getting its most appropriate usage since the ‘war’ ended with the outcome of the litres or grams argument potentially sending shockwaves across the UK industry. Read more  

Hot summer: Check, Ice cream: Check, Appropriate machinery?

Hot summer: Check, Ice cream: Check, Appropriate machinery?

Despite it only being mid-April long-range weather forecasters are already using some pretty heavy-duty words when describing what the UK can expect this summer. ‘Super summer’, ‘prolonged heat wave’, ‘hot sunshine’, ‘a summer to rival Ibiza’ are all terms that have been confidently touted by forecasters and newspapers alike in the past few weeks, and let’s hope they’re right. Read more  

There’s ice cream on the CV

There’s ice cream on the CV

We’ve always said that the ice cream industry attracts many individuals with an entrepreneurial spirit, some eccentric, some exceptional but all with the common belief that they can, in one way or another, evolve or reshape the industry for the better. Read more  

Machinery World achieves ISO 9001:2008 accreditation

Machinery World achieves ISO 9001:2008 accreditation

Machinery World is delighted to announce that it has been awarded with the ISO 9001:2008 certificate as a result of its quality management processes and ability to demonstrate its desire for continual internal improvement as a means of enhancing the customer experience. Read more  

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